Wednesday, 25 November 2015

Value for money isn’t about the cheapest or the most expensive… It’s all about satisfaction.

A friend of mine bought a new car recently and was wowed by the way she was looked after. It wasn’t a particularly expensive car, but the flowers that were sat on the passenger seat and the warmth of the process and a request that she promise to come back to the showroom in a couple of weeks time to let them know how she was getting on made a big...

Wednesday, 4 November 2015

It’s dull, dull dull! And that’s not just the weather forecast…

In preparing a home for marketing, a lot rides on the overall presentation that the public will see and read and its impact cannot be underestimated. I’ve frequently preached about getting the photos right, but what about the wording? It’s easy to fall into classic ‘estate agent speak’, so it makes a refreshing change to tell it as it is and...