In preparing a home for marketing, a lot rides on the overall presentation that the public will see and read and its impact cannot be underestimated. I’ve frequently preached about getting the photos right, but what about the wording?
It’s easy to fall into classic ‘estate agent speak’, so it makes a refreshing change to tell it as it is and lay to rest some of the dull and outdated estate agent favourites. We want the description to be eye catching and interesting - a few considered words to capture the imagination and encourage the reader to go further. We’re not afraid to use humour as a means of capturing attention, so long as boundaries aren’t crossed, but regrettably some of our more inventive descriptions have not yet made it to print.
But the serious point is one of ensuring the property stands out amongst the many others it has to compete with, so that the buying public pick up the phone and view. Our hook lines can occasionally run to the ‘cheesy’ even, but we make no apology for bringing a smile not only to the the reader, but also to our client when we arrange the viewing that may sell their home.
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